- Integrity : We will do right things at all times and in all circumstances, whether or not anyone is watching.
- Understanding : We believe in exercising compassion to ourselves and to others, embracing one another and accepting one another where we are and treating everyone with kindness.
- Excellence : Always doing what we say we will and striving for excellence and quality in everything we do.
- Unity : A commitment to common goals based on open and honest communication while showing concern and support for each other.
- Responsibility : We must each be trustworthy and accountable to reliably serve the needs of the customer and all stakeholders. We pledge to conduct ourselves in a most responsible manner in each community.